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The Great Sheep Question

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A prize to the first non-Arabic speaker who correctly deciphers this sign. This year, in Qatar, we've been entertained to a campaign of public health posters in black on yellow, all featuring a little outraged guy waving his arms in despair. The injunctions range from not spitting in public places to checking sell-by dates in supermarkets, always followed by the rather sinister 'We all see you. You are not alone!'   But what can this sheep message be about? Do not eat the wool. Always peel before eating! No? Please have a guess. I'll publish the English language version soon.