Drink Water - Summer is coming!

I think it was in May when QMedia put up these public service posters advising us to keep the body hydrated through the hot summer ahead. I like the message. It is not advertising; in fact the label has been removed from the bottle, making it completely generic. Also, the model is wearing her hair out and looks like a modern, sporty young woman. All in all, a positive contribution to public health and well-being and a good use of presumably unsold advertising space. Well done, QMedia!
But now I'm wondering if they will be replaced in the next couple of weeks with a Ramadan-friendly version? Perhaps a more demure lady, black veiled of course, and preferably accompanied by her husband. And the caption: Don't drink Water, Ramadan is coming! After all, spiritual health must take precedence over common sense. Here's to a cool refreshing August!


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