You too can have a Smile like Mine

There's a delightful innocence in unsophisticated advertising that takes you right back to the fifties. The little snippets from domestic bliss: the smiling wife, the preening husband. "It's like a new suit, Jack, thanks to Castlebank Dry Cleaners". Such happy tableaux have long disappeared from Western advertising, but are alive and well in the Middle East.
This cheery couple, let's call them Khalid and Noorh, are in every way the perfect role models. Khalid is traditionally attired and, though he sports the beard and moustache, he is extremely well groomed. Nothing swarthy here. And Noorh, though modestly robed in black with her hair completely covered, is a modern young woman, confident to show her face, at least while in her husband's company. And of course, both have perfect teeth, almost too perfect, which is only to be expected of patrons of Alkharashy Dental Center. Inevitably, they have two children, one boy, one girl, with whom they share and perpetuate their wholesome delight in good dental hygiene.


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